INTERNATIONAL MARKETING.
Global business is a reality. Why not yours?
MAIN CHALLENGES WE HELP OUR CLIENTS TO OVERCOME
PURPOSE
WHY DO I WANT MY BUSINESS TO GET INTERNATIONAL?
WHAT IS SO UNIQUE AND WHAT DISTINGUISHES ME?
--
HOW CAN I USE MY IDENTITY AND THAT OF MY COUNTRY?
IDENTITY
WHAT DOES IT TAKE TO INTERNATIONALIZE ME?
--
WHAT IS THE BEST OPTION FOR ME?
--
HOW MUCH DOES IT COST TO INTERNATIONALIZE?
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WHAT SHOULD I TAKE INTO ACCOUNT?
INTERNATIONALIZATION
WHICH MARKETS SHOULD I APPROACH? AND HOW DO THEY WORK?
--
HOW CAN I GET RELIABLE INFORMATION?
--
SHOULD I USE DISTRIBUTION NETWORKS?
MARKETS
IS IT WORTH PARTICIPATING IN INTERNATIONAL EVENTS?
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HOW DO I CHOOSE THE MOST SUITABLE EVENTS?
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HOW DO I MAKE MONEY ON COSTS AND CONTACTS?
EVENTS
HOW MUCH WILL IT COST ME TO DISTRIBUTE MY PRODUCT IN DISTANT MARKETS?
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SHOULD I USE DISTRIBUTION NETWORKS? HOW DO I DO?
DISTRIBUTION
TRENDS
HOW DO I IDENTIFY EMERGING MARKETS FOR MY BUSINESS?
--
HOW DO I STAND IN THE TREND?
WHICH ENTRY STRATEGY IS BEST SUITABLE FOR MY CASE?
--
WHICH SEGMENTATION TO CONSIDER?
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HOW CAN I ENJOY DIGITAL?
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WHAT TYPES OF COMMUNICATION SHOULD I USE?
MARKETING & COMMUNICATION
GETTING INTERNATIONAL?
WE PLACE IT IN THE (BEST) MARKET.
For more than 20 years we have helped in the preparation of companies and products to operate in international markets.
It's actually something we love to do and we really think we're good at it.
With our customers as partners, we identify the best markets, taking into account the company's capacity and maturity. Using reliable sources, we characterize each of these markets in detail, so that decisions are taken with the greatest confidence.
In each case, we analyze the most appropriate promotional tools, operating costs, distribution and communication.
Our experience tells us that international operations require extra care in preparation and planning, so we are ready to deliver a complete and fully dedicated service for your internationalization project.
VISIONARY SERVICES.
03.
02.
01.
COMPANY & PRODUCT.
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Company and product diagnosis
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Internationalization capacity diagnosis
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Product adaptation to the markets of interest
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Goal definition
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Strategic
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Commercial
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Marketing
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Financial (includes ROI).
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MARKETS.
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Individual and detailed analysis of the markets of interest
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Political, legal, economic, sociocultural, technological and environmental analysis
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Microeconomic analysis
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Market sizing
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Target classification
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Consumption behavior
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Growth potential
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Competitive environment
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Characterization of relevant players
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Attractiveness analysis
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Entry costs
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Necessary resources
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Distribution
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Marketing costs
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Risk analysis
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BEP.
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STUDIES & ANALYSIS.
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Market trands
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Benchmarking
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Modeling
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GAP, PESTA, X-Factor, SWOT, BCG.
07.
06.
08.
05.
04.
STRATEGY.
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International marketing
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Communication
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Digital
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Distribution
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Direct
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Distribution networks
-
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Distribution operationalization in distant markets
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Form of internationalization
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Mix.
COMMUNICATION.
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Communication strategy
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Professional pre- and post-event communication
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Communication pieces development.
INTERNATIONAL ACTION PLAN.
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Goals
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Milestones
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Budgeting
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Scheduling
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Execution
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Results follow-up.
OPERATIONAL SUPPORT.
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Contacts
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Events
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Distribution networks - Research, diagnosis, analysis, negotiation.
INTERNATIONAL
PROJECT MANAGEMENT.
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Comprehensive project management - Initiation, Planning, Execution, Delivery.
INTERNATIONALIZATION
do we need it?
no
do we should?
no
yes
yes
do we can?
no
focus on domestic
market
increase capacity
yes
identify specific opportunities
choose the best entry
option
